Holly wood

HollyWood sign

The Hollywood Sign is more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour…for this dazzling place, industry and dream we call H-O-L-L-Y-W-O-O-D.


Before Hollywood became the world’s entertainment mecca, it resembled other west frontiers – a landscape of farmers, cowboys, prospectors, bandits, and mostly undeveloped land. All land north of Sunset Boulevard, for example, was considered useless for anything but grazing. It first spelt "H-O-L-L-Y-W-O-O-D-L-A-N-D." but it was destroyed and remodelled into Hollywood.

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